Modern Email Marketing and Segmentation

Course Description:

Learn all about email marketing and segmentation in our course! In the first chapter we will make clear on who you wish to market to and we will find the right email marketing platform for your business. Next, we will learn about deciding on your list incentive, and about creating and featuring topnotch list incentives. You will also gain knowledge on deciding between updates versus pre-scheduled emails, optimizing your list by targeting your traffic source, and optimizing your squeeze page sign-up rate.

Key Concepts Covered Include:

  • Finding The Right E-Mail Marketing Platform
  • Optimizing Your List By Targeting Your Traffic Source
  • Identifying Your List Segmentation Strategy