Facebook Retargeting Decoded

Course Description:

This course will introduce you to the world of Facebook retargeting. The first chapter starts with a visual map of Facebook retargeting and continues with a visual map of real-life scenarios. The following chapters explain Facebook pixel, how to add the pixel to your website, and pixel variables and settings. Other chapters of this course talk about custom audiences, how to create a custom audience, and retargeting setup.

Key Concepts Covered Include:

  • Custom Audiences
  • Retargeting Setup
  • Facebook Pixel