In this course, learn how to create a FB business account, how to create an ad account, and how to work with various tools and settings on the Facebook platform. Learn how to work with manager column, how to create and add FB pixels,s and how to install the FB pixel helper. Acquire knowledge on simple split test campaigns.
Key Concepts Covered Include:
- How To Create FB Business Account
- Various FB Tools And Settings
- Understanding Campaign And Ad Objectives