In this course, you will discover the importance of email marketing and understand its function in selling a business’s products or services. You will learn the different elements of effective email marketing, including using incentives, sending value-added content, and mastering spam filtering fighting techniques for subject headings. By the end of the course, you will know how to maneuver through the different email marketing challenges and keep your email list growing.
Key Concepts Covered Include:
- Why Email Marketing Is King
- Marketing Basics for Growing Your List
- How to Sell Through Your Mailing List