You’ve probably heard of SEO before. It’s a popular marketing buzz term used by businesses. However, if you are someone who hasn’t come across it, maybe it’s time to learn the history of it. Marketers and entrepreneurs should learn the art of SEO. Before you can learn it though, you need to understand where it came from.
It’s an art in the marketing world. In a nutshell, search engine optimization is the art and science of making web pages attractive to internet search engines. Digital marketing is a subset of marketing.
Today’s SEO has changed drastically. No one in the 90s predicted that Google would become an important tool today. In the middle of the 1990s, search engine content providers started optimizing websites. At the time all the webmasters had to do was provide a URL to a search engine and a web crawler would be sent from the search engine.
The web crawler would extract links from the webpage and use the information to index the page by downloading the page and then storing it on the search engine’s server. Once the page was stored on the search engines server a second program, called an indexer, extracted additional information from the webpage, and determines the weight of specific words. When this was complete the page was ranked.
What companies understand is that being found on Google meant more business and sales. It didn’t take very long for people to understand the importance of being highly ranked. It turned into a skill that wasn’t just cutting edge, but one that most people searched for.
In the beginning search engines used search algorithms that webmasters provided about the web pages. It didn’t take webmasters very long to start abusing the system requiring search engines to develop a more sophisticated form of search engine optimization. The search engines developed a system that considered several factors;
- Domain name
- Text within the title
- URL directorie
- Term frequency,
- HTML tags, on-page keyword proximity,
- Alt attributes for images
- On-page keyword adjacency
- ext within NOFRAMES tags
- Web content development
- On-page keyword sequence
- Mobile friendliness
Google developed a new concept for evaluating internet web pages called PageRank. PageRank weighs a web page’s quantity and quality based on the page’s incoming links. This method of search engine optimization was so successful that Google quickly began to enjoy the successful word of mouth and consistent praise.
To help discourage abuse by webmasters, several internet search engines, such as Google, Microsoft, Yahoo, and Ask.com, will not disclose the algorithms they use when ranking web pages. The signals used today in search engine optimization typically are; keywords in the title, link popularity, keywords in links pointing to the page, PageRank (Google), Keywords that appear in the visible text, links from on-page to the inner pages, and placing punch line at the top of the page.
It’s easy to begin. It’s the great equalizer. For the most part, registering a webpage/website on a search engine is a simple task. Normally a few days after registering on the search engine the main search engine spiders will begin to index the website. Some search engines will guarantee to spider and indexing for a small fee. These search engines do not guarantee specific ranking.
Nevertheless, learning SEO is beneficial in the long term.